Intunu

Creative Growth Expertise

You're winning
in one category
and ready to
define what's next.

I’m available to share conversation and inspiration on growth strategy and design excellence.

My expertise is in leveraging inherent strengths to transform organizations.

Experience

Vision, tenacity, and judgment earned from thirty years leading design for global businesses.

Areas of Expertise

Two paths to spark your growth.

White engine manifold with orange accents
01

Growth Strategy

You've mastered incremental growth. It's time to unleash more potential in your business.

Explore Growth Strategy
White concept car with orange trim
02

Design Excellence

You've got loyal customers. Better brand and product experiences will deliver more revenue.

Explore Design Excellence
My storyI was raised by an artist mom and a CFO dad. Long before I had a job title, I learned to navigate both sides of a room: the one that sees possibilities, and the one that makes them real. Creatively bridging complex challenges is the story of my career.More about me

01

Growth Strategy

You've mastered incremental growth. It's time to unleash more potential in your business.

Key Topics

  1. 01

    Stakeholder alignment

    Work with your team to identify the right growth priorities and the right metrics for success.

  2. 02

    Technology landscape

    Assess your current technology capabilities, emerging opportunities, and potential threats.

  3. 03

    Value space definition

    Identify high-potential paths to leverage your brand, technology, and channel assets.

  4. 04

    Business model mapping

    Define profitable go-to-market strategies including required resources and partnerships.

  5. 05

    Assumptions mapping

    Prioritize critical uncertainties in go-to-market strategies and define a validation plan.

  6. 06

    MVP build and learn

    Prototype product scenarios and gain customer or channel input for iteration.

  7. 07

    Growth culture

    Engage employees in vision building to elevate growth acumen in the organization.

Case studies

Team presentation in an orange-accented workplace

Defining a Viable Framework to Grow Beyond Core

Collaborative office with orange lighting and work areas

Industry Benchmarking to Solve a Resourcing Disconnect

Team reviewing product and color concepts with orange materials

Leveraging AI to Break Through a Bottleneck

Presenter connecting an in-person audience with remote participants in an orange-accented workplace

Launching Culture Change for New Product Development

Cross-functional team collaborating in front of orange shelving

Rebuilding a Cross-Functional Team Into a Growth Engine

Busy retail environment with orange architectural details

Experimenting with a New Category Before Building It

02

Design Excellence

You've got loyal customers. Better brand and product experiences will deliver more revenue.

Key Topics

  1. 01

    Talent alignment

    Assess your design capabilities and agency roster to define a resourcing strategy.

  2. 02

    Competitor benchmarking

    Review brand and product experiences for current or emerging category players.

  3. 03

    Technical assessment

    Review technical capabilities to define guardrails for potential new product experiences.

  4. 04

    Customer insights

    Plan structured learning from both primary and secondary research formats.

  5. 05

    Brand positioning

    Analyze the current brand against the competitive set to define differentiated value.

  6. 06

    Product development

    Source and coordinate suppliers for high-quality execution of new products and packaging.

  7. 07

    Roadmap strategy

    Map future scenarios for brand evolution and strategic implications.

Case studies

Design team developing concepts around a table with orange chairs and materials

Lean Redesign of an Iconic Brand

Manufacturing facility with an orange forklift and orange equipment

Winning New Users while Cutting Costs

Consumer interview in a bright room with orange furniture and artwork

Consumer Research to Map Global Needs

Shopper moving through a bright retail space with orange structures

Transforming a functional brand with a modern offering.

Phil Hague, Creative Leader of Intunu

About

Phil Hague Creative Leader

I’m a creative growth strategist and design leader with 30 years of experience helping large organizations grow beyond their core.

Raised by an artist mom and a CFO dad, I learned early to bridge opposing worlds—a skill that became the foundation of my career.

My innovation work includes building cultures, frameworks, and cross-functional teams for some of the world’s most recognized brands, including Post-it, Command, Scotch-Brite, Tide, and Motorola. Earlier in my career, I designed everything from refrigerators for India, cosmetics for CoverGirl, and the original Swiffer as a core member of the launch team.

As Innovation Design Director in the 3M Consumer Business Group, I developed structure and process to drive the organization toward consumer-centric operations and lean launch experiments.

Before 3M, I spent 15 years at Webb deVlam, growing a five-person Chicago studio into a 50-person global brand innovation firm, and led diverse consulting engagements for Fortune 100 clients in the Jabil innovation studio. I hold an MBA magna cum laude from the University of Notre Dame and a BS in Industrial Design magna cum laude from the University of Cincinnati.

I believe breakthrough products are the byproduct of collaborative culture built on psychological safety. Building that culture is the foundational work for any leader striving to deliver sustained growth.

Phil Hague on LinkedIn

Ready when you are

Say hello.

I’m always happy to share ideas. Send me your thoughts or questions.

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