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Design Excellence case study

Transforming a functional brand with a modern offering.

Shopper moving through a bright retail space with orange structures

The work

Situation

A global consumer hardware brand was facing commoditization with a rise of private-label competitors offering similar functionality.

Action

Analyzed the competitive space and defined a strategic shift towards trend-forward products to win design savvy consumers at higher margins.

Result

Captured new market share by launching a collection of designer products supported by compelling communication, packaging, and retail presence.