Back to Growth Strategy
Growth Strategy case study
Industry Benchmarking to Solve a Resourcing Disconnect
The work
Situation
A key internal functional team in a CPG company was resisting adding consumer features that might increase cost, leading to risk of lost sales and brand erosion.
Action
Organized and facilitated interviews with functional equivalents in a dozen peer companies to benchmark how other organizations manage the function.
Result
The data opened hard conversations about the current team structure and led to changes in how consumer focused initiatives were resourced.