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Growth Strategy case study
Experimenting with a New Category Before Building It
The work
Situation
A CPG company had a viable path for fast entry into a new product category, but no evidence of market demand.
Action
Designed market experiments under a placeholder brand across two countries, launching social media ads that drove traffic to ecommerce pages, allowing measure of engagement and purchase intent.
Result
The experiments generated valuable data to validate demand and define specific go-to-market approach ahead of a pilot launch.