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Growth Strategy case study
Launching Culture Change for New Product Development
The work
Situation
A stage-gate process at a manufacturing company prioritized risk mitigation while treating customer input as an afterthought.
Action
Analyzed needs and developed customer-focused questions to integrate into the gate review structure, ran pilots with select teams as a strategy for broader adoption.
Result
Teams across business units embraced the process update within a year, shifting the new-product development process to a customer-centric focus.