The work
Situation
A multi-national company had a goal to launch dozens of new products. Projects were stuck at the briefing stage due to other leadership priorities, while project teams had capacity.
Action
Evaluated capabilities of the approved AI tools and developed an automated briefing system using voice transcripts to capture project opportunities into formal briefs.
Result
The tool was introduced across the organization and enabled cross-functional teams to begin exploratory work on over twenty products and at full capacity.